Posted by: Jillian Hernandez | December 3, 2007

“The Desire to Acquire”

Again, saved but not published–sorry!   

When I attended Jon Pahl’s lecture, I entered the auditorium with an open mind. From the description that I had read of the event, it seemed to me a plausible idea: Shopping malls are sites of religious violence. I imagined that Professor Pahl would probably make some sort of argument about how “the desire to acquire” material possessions conflicts with the ideology of many various religions.However, this was not the case made. At least, if this idea was stated, it may have only been in passing, because the main point that came across to me was that shopping malls are filled with religious motifs and symbolism designed to “disorient” shoppers in order to make them want to purchase things they do not actually need. I find this conceit difficult to accept on a number of levels. First, I find it highly implausible that the mall architects seriously considered religious motifs when designing the layout. If anything, the plants and fountains are most likely there to provide scenery more pleasant than bare tiles. Furthermore, I also doubt that their aim was to disorient shoppers. I see no proof of any attempt to confuse or brainwash those who enter shopping malls.Overall, I thought Professor Pahl’s presentation offered little substance. While he was a very entertaining and engaging speaker, I found his slideshow bombastic and hard to follow. His definition of religion, for example, was not only lengthy and cumbersome, but ambiguous. The points that I could pick out were also flawed and completely subjective.

Still, Professor Pahl made an interesting statement about violence with which I completely agreed. He used an iceberg as a metaphor for violence and listed its many stages, going deeper and deeper. He referred to the tip as physical aggression. Then he moved down to ultimately include social injustices, something which I had never thought of as a form of violence. Though I was not sold on his overall theory of malls as sites of religious violence, he did make me rethink the idea of violence itself and its numerous possible applications.

 


Responses

  1. I also disagreed with his portrayal of shopping malls as sights of religious violence, however I do agree with his comments on the way malls are designed to attract customers by using naturally lit areas, trees, and fountains. Perhaps the consumer isn’t brainwashed into purchasing but the owners of shopping malls don’t have those features for their own enjoyment, it is for the customers’, the more they enjoy their surroundings the more inclined they are to stay and purchase.

  2. I agree with you. That’s more or less what I meant when I said, “If anything, the plants and fountains are most likely there to provide scenery more pleasant than bare tiles.” I meant that the scenery was for the shoppers.

  3. I also agree that some of his theories were a little far-fetched. However what he presented did give some interesting views and new ways to look at the ways in which shopping malls operate. Overall it was a very interesting presentation, though some of his definitions were hard to follow.


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